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AI Meets the Physical World: Certivo’s Agent-Led Approach to Manufacturing Compliance

PLUS: OpenAI’s hardware pivot, Veo 3 video realism, and AI regulation begins to bite

Author

Augmented AI Labs
May 30, 2025

This week, we spotlight Certivo—a Seattle startup applying AI agents to revolutionize compliance workflows in global manufacturing. With regulatory bottlenecks slowing product launches across industries, Certivo's approach is a case study in how AI can create real operational leverage.

We also examine Google’s latest salvo in the AI video race with Veo 3, unpack how the newly signed “Take It Down” Act will reshape AI-generated content laws, and look at OpenAI’s hardware ambitions through its acquisition of Jony Ive’s LoveFrom venture.

Let’s get to it!

⏱️ IN THE AI NEWS

Google's Veo 3 Raises the Bar for AI-Generated Video (🔗 link)

Google has released Veo 3, its latest video generation model, signaling an aggressive push into multimodal AI. Capable of generating high-fidelity 1080p video from text prompts, Veo 3 integrates Google's powerful Gemini model, and shows how close we're getting to production-grade AI video tools. While OpenAI’s Sora grabbed early headlines, Google’s slower, research-first approach may result in more practical outputs sooner than expected. This development underscores that video AI is no longer experimental—it’s racing toward commercial relevance, especially in advertising and entertainment sectors.

“Take It Down” Act Becomes Law, Targeting AI-Generated Non-Consensual Content (🔗 link)

The “Take It Down” Act has officially been signed into law, giving individuals—especially minors and victims of exploitation—a legal avenue to request the removal of non-consensual intimate imagery, including AI-generated deepfakes. While the legislation doesn’t explicitly target all forms of generative AI, it sets a vital precedent for how the legal system can begin to tackle harms exacerbated by synthetic media. As deepfake technology becomes more accessible, this law is a foundational move toward balancing creative freedom with digital accountability and personal dignity.

OpenAI Acquires Jony Ive’s Hardware Startup, Signaling Move Toward AI-Native Devices (🔗 link)

OpenAI has acquired Ive-led startup LoveFrom IO Products, a stealthy hardware venture that’s been quietly building AI-native consumer devices. While details remain under wraps, the acquisition hints at OpenAI’s intention to shape not just the software layer of AI, but the form factors through which we interact with it. Pairing Ive’s legendary hardware design ethos with OpenAI’s frontier models could redefine what AI hardware looks like—more intuitive, ambient, and tightly integrated into everyday life. This may mark the beginning of an Apple-style ecosystem for the AI-first era.

💡 SPOTLIGHT

How Certivo Is Using AI Agents to Unlock Manufacturing Speed and Scale

Most startups build a product and then look for customers. Certivo flipped that model. Incubated out of Seattle’s Pioneer Square Labs in partnership with industrial giant Fortiv, Certivo began with a real problem from a real company: navigating the messy, manual world of manufacturing compliance.

By embedding directly into Fortiv’s operations from day one, Certivo didn’t have to guess about product-market fit—it was co-developing a solution alongside its first customer. This tight loop between builders and users allowed the company to move fast, avoid unnecessary features, and anchor its product around workflows that actually mattered.

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“The advantage was clear,” said Certivo CEO Kunal Chopra. “We didn’t need to hunt for use cases—we had a real enterprise in the room telling us exactly where the pain was. That alignment shaved months off our development cycle.”

That workflow—compliance—turns out to be one of the most under-automated yet critical functions in manufacturing.

Before a product can legally be sold into a market, manufacturers must prove compliance with a thicket of changing international regulations. That means parsing government documents, checking part-level requirements, coordinating with suppliers across the globe, and ensuring certificates are collected, valid, and on file.

A single missed expiration date can hold up an entire product line. Traditional automation tools can help with form-filling and routing, but they break down when the task involves interpreting legal texts or tracking nuanced changes over time.

This is where large language models shine. LLMs like the one powering Certivo’s agent “Cora” are uniquely capable of reading dense regulatory documents, extracting relevant obligations, and connecting those requirements to the company’s actual bill of materials. Unlike RPA bots or rule-based systems, LLMs can reason across unstructured data, summarize obligations, and even draft context-specific supplier requests.

Certivo isn’t trying to replace compliance managers—it’s giving them a teammate that never sleeps, scales across thousands of parts, and dramatically reduces risk. For a function that's both mission-critical and largely untouched by software innovation, it's the kind of AI-native tool that solves a problem that is closely aligned with the manufacturing use case.

For more details about Cerivo you can check out the most recent episode with Kunal on the Shift AI Podcast.

That’s a wrap!

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Until next week,

The Augmented AI Labs Team